Atlas+

Retention Intelligence

Keep the customers you worked hard to get.

Acquiring a customer costs 5× more than keeping one. Atlas+ tells you who's at risk, why, and what to do before they leave.

Why retention fails

Three problems Atlas+ solves

You only know someone churned after they're gone

The billing system sends an email. By then it's too late. You had no signal, no runway, no chance to intervene.

You treat all customers the same

A power user getting value every day and a dormant trial user who never activated have the same churn risk in your head. They shouldn't.

Your re-engagement campaigns are generic

'We miss you' emails don't work because they say nothing specific. Retention requires knowing why a customer went quiet — not just that they did.

What Atlas+ gives you

Predictive retention, not reactive damage control

Churn prediction

Score every customer's churn risk — updated daily. Know who's at risk before they cancel, not after.

Cohort analysis

Track retention by acquisition source, plan, and onboarding path. Find which segments retain and why.

At-risk alerts

Get a weekly list of users most likely to churn — with specific reasons and suggested actions for each.

LTV modeling

Predict lifetime value by segment, channel, and product usage pattern. Know where your best customers come from.

Re-engagement playbooks

Specific actions for each at-risk segment — not generic campaigns. The right message, the right channel, the right time.

Win-back intelligence

Know which churned customers are worth targeting, what offer to make, and which channel to use.

Metrics tracked

Every retention signal, connected

Churn rateNet MRR churnGross retentionNRRLTVLTV:CAC ratioCohort retentionDay 30 retentionDay 60 retentionDay 90 retention

-34%

Average churn reduction

Among businesses using Atlas+'s retention alerts in their first 60 days

"We went from finding out about churn on the billing report to stopping it 2 weeks in advance. That's the difference."

Subscription business founder

B2C SaaS · 3,200 subscribers

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